Circle S Gelbvieh | News

Racecar Driver Wins Cow Sale


Canton, Kansas, May 10, 2017 — Circle S Ranch celebrated their 10th anniversary “Going to Grass Production Sale” on Saturday, April 1, 2017 at their ranch in Canton, Kansas. Gelbvieh, Gelford and Hereford bulls, show heifers and replacement heifer pens were on offer. The sale was held on a beautiful afternoon after the rain cleared off, seeing more than 200 in attendance who enjoyed a hamburger fry and created a standing-room only atmosphere for the decade celebration.

As a family operation raising Gelvieh cattle since 1999, Circle S Ranch offered a flush opportunity on the pick of their females featured as lot 1 in this year’s sale. Ten freezable embryos and five pregnancies were guaranteed on choice of more than 100 cows in the Circle S herd. This high selling lot was purchased for $17,000 by Bobby Dale Earnhardt of Mooresville, North Carolina.


More known for his racing career and as the grandson and nephew of two of the best NASCAR drivers of all time – the late Dale Earnhardt; and Dale Earnhardt, Jr., respectively, Bobby has roots deeply planted in the agricultural industry. At a young age Bobby remembers helping out on the family farm.

Today, Bobby enjoys a successful career in racing in the ARCA Truck Series with the end goal of reaching the Sprint Cup series of stock car racing. Just like he learned the hard work it takes on a farm, Bobby is working for everything he has achieved in the racing world, winning the ROTY, Rookie of the Year and Most Popular Driver in recent years, to name a few.

With an interest still in agriculture, Bobby was glad to have been the highest bidder for Lot 1 in the Circle S Ranch annual sale. It will be a great way to stay involved in the industry that taught him so much about hard work and still be a part of feeding the world.

“The flush on my choice of cows was very intriguing to me,” said Bobby. “Now I will get to select the sire of my choice that will result in offspring of high quality animals. Investing in the purebred cattle industry seemed like an easy choice with the world demand of U.S. beef.”

Circle S Gelbvieh and Bobby are looking forward to building on their relationship together through the cattle industry. To learn more about Bobby and his racing career, be sure to view his website at and follow him on social media.



Baby Announcement


Cogan Phillip Schilling was born at 6:46 a.m. on January 29, 2016 in Hays, Kansas. Cogan weighed 6 pounds 15 ounces and measured 19 inches long. Proud parents, Clay and Kaycie Schilling, Edson, Kansas, welcomed this little boy. Maternal grandparents are John and Carla Shearer, Canton, Kansas and paternal grandparents are Ron and Marsha Schilling, Edson, Kansas. Cogan is the great grandson of Dave Roach, Janet Shearer and the late John Phillip Shearer, his namesake. Great paternal grandparents include Jesse and Doris Craft and Dale and Darlene Schilling.